About us

Audere Group comprises an extended team of professionals who matured years of experience in business, management and entrepreneurship. Members of our leadership held positions of senior management within large multinational corporations, besides possessing accredited academic titles such as MBA, Doctor in Psychology and Philosophy, among others. Audere Group is a firm designing business solutions and tailoring consultations with a dynamic, proactive and creative outlook. Our name, “audere”, is the Latin for “venturing, daring”: we are passionate about interpreting business as a dynamic contest that rewards spirit of initiative, vision and calculated courage. Our logo mimics the “a” for audere in the shape of a mythological helm, symbolizing wisdom and strategy: the keys to victory. As our logo symbolizes, we never underestimate the challenges of the business arena, hence we provide our customers and partners with the audere helm: the equipment that qualifies professional champions.

How we are unique

Holistic approach to consulting. Audere Group consulting services account for factors such as local market, regional consumer behavior, informal commercial connections, competitive positioning, internal organizational culture, available resources, budget constraints or innovation capabilities. This approach allows identifying internal strengths and weaknesses as well as external threats and opportunities, resulting in strategies and recommendations that benefit our clients well beyond a specific request.

Innovation and Creativity. Whilst being familiar with consolidated practices, we value creative and out of the box thinking. Our innovative models, which are always supported by sound discipline, assure a competitive edge. In the field of marketing strategies, we boast an artistic pulse, fully business oriented.

Synergy and Relations. Audere Group pioneered business models that maximize the power of B2B partnerships and commercial networks. Within our team there are authors of academic research on innovative business network models.

Corporate meets Entrepreneurial meets Academic. We are a unique blend of experiences and capabilities: Audere Group masters the high levels of efficiency and rigor of global corporate, paired with a dynamic entrepreneurial mentality. All backed by professional and academic foundations.

Holistic approach to consulting 100
Innovation and creativity 100
Synergy and relations 100
Corporate efficiency 100
Academic background 100
Entrepreneurial focus 100
In-house resources 100

Recent Posts

Functional vs. non-functional shopping motives

August 13th, 2015|Comments Off on Functional vs. non-functional shopping motives

The analysis of shopping motives must be preceded by a distinction between motives and goals, or intents. We may refer to legal language to better understand how a motive precedes […]

Plenty of experts, few trainers

July 2nd, 2015|Comments Off on Plenty of experts, few trainers

Plenty of experts, few trainers: where to find help to become a real champion?

We are all familiar with television sport programs moderated by a journalist that never competed in any […]

Transformational learning: creating the right experimental environment

March 13th, 2015|Comments Off on Transformational learning: creating the right experimental environment

The notion of transformational learning implies achieving a lasting change of behavior, improving the effectiveness of personal and organizational change. Transformational teaching has been defined as “the expressed or unexpressed […]

The myth of subliminal messages in marketing

March 2nd, 2015|Comments Off on The myth of subliminal messages in marketing

In 1998 popular Italian comedian Beppe Grillo was hired by a yoghurt company to create a series of TV ads. He came out with a very successful spot where he […]

Driving organizational change through shared learning

November 2nd, 2014|Comments Off on Driving organizational change through shared learning

Studying the role of learning in organizational change implies questioning the role of individuals, leaders and structures. It made me think of Bismarck’s cigar. The battle of Sadowa between Prussia […]